![]() When the client as well as the project team are all on the same page, approaching every aspect of the project from the perspective of sustainability becomes easier. Read on for some useful tips.Īs with planning any event, it’s important to start with a clear picture of the client’s objectives and strategies– and in this case, that includes an analysis of their competitors’ green strategies, achievements and goals relative to their own. For event planners, there are many ways to respond to clients’ more sophisticated requests for sustainable events. Major fashion industry leaders, including Adidas, Burberry, H&M Group and 40 other companies, have launched a charter which commits them to reduce greenhouse gas emissions by 30% by 2030 and visualises the industry achieving net zero emissions by 2050.Īcross industry, sustainability has become integral to strategy and improving competitiveness. IKEA is redesigning products for easier recyclability or reuse to meet its sustainability commitments by 2030. Coca-Cola said it will not only use its marketing power to raise global awareness of recycling, but also collect and recycle the equivalent of every bottle or can it sells by 2030. Starbucks declared it will phase out plastic straws from all its locations by 2020, and expects to eliminate more than a billion straws annually. But some major brands are ahead of others in making strong and highly visible commitments to the environment. ![]() Such powerful consumer sentiment affects how brands and companies are perceived, and how they conduct their business. The preferences of millennials and Gen Z are greatly influential, as they are becoming the dominant force in the consumer market. According to a global report by Nielsen, 73% of consumers are willing to adopt less impactful consumption habits, while 85% of millennials (closely followed by Gen Z respondents) consider it either ‘extremely’ or ‘very important’ that companies implement programmes to improve the environment. Consumers today regard environmental responsibility as a matter of great importance.
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